"Got a sick pet? Need a vet? No sweat!"

That's not just a catchy phrase – it's the future of pet healthcare that Dr. Doodley is building. With pets increasingly becoming cherished family members rather than just household animals, the traditional model of pet healthcare is due for a transformation. Enter Dr.Doodley, with its revolutionary approach to making pet healthcare more accessible, convenient, and comprehensive than ever before.

The Opportunity
The Indian pet care market is experiencing unprecedented growth, currently valued at $682 Million and projected to reach $1.2 Billion by 2031, growing at an impressive CAGR of 19%. This surge is driven by several powerful trends:
 

• Gen Z and DINK (Dual-Income No Kids) households are leading a paradigm shift from pet ownership to pet parenting, with Gen Z making up 60% of the population and showing a strong inclination towards treating pets as family members

• Urban lifestyles and busy schedules make traditional vet visits increasingly challenging

• 80% of pet health issues can be treated without clinic visits, yet the current infrastructure forces pet parents to make time-consuming clinic visits

• The market lacks organized players who can provide end-to-end healthcare solutions for pets

Solution
Dr.Doodley is revolutionizing pet healthcare through its innovative three-pronged approach:
 

1. On-demand Home Visits: Bringing qualified veterinarians directly to pet parents' doorsteps

2. Telemedicine: Providing instant access to veterinary expertise through video consultations

3. Vet Clinics: Clinics equipped with hospital-grade facilities, strategically located to serve a radius of 8-10km (compared to traditional clinics' 2-3km)

This unique model allows Dr.Doodley to provide comprehensive care while maintaining operational efficiency. Their Vet Clinicss cost 50% less to operate compared to traditional clinics, enabling better margins while delivering superior service.

The Team
The founding team combines passion with expertise:
 

• Utsav Bisaria: A Chartered accountant and a pet parent himself, Utsav brings first-hand understanding of pet healthcare challenges along with experience in business consulting and health insurance.

• Yash Ladda: Also a Chartered Accountant and a CFA Level II holder, with extensive experience in operations and financial reporting.
   

Their complementary skills and shared vision make them ideally suited to tackle the complexities of building a new-age pet healthcare company.

Why Now?
The timing couldn't be better for Dr.Doodley's innovative approach:
 

• India is witnessing a rapid rise in pet adoption, accelerated by post-COVID lifestyle changes

• Growing disposable incomes and changing attitudes towards pet care are driving demand for premium pet healthcare services

• The market is fragmented with no clear leader, creating an opportunity for a well-executed, tech-enabled solution to capture significant market share

• Early traction shows strong product-market fit with over 1,300 paying customers in just six months

Verdict
Campus Fund is proud to back Dr.Doodley in their mission to revolutionize pet healthcare. With their innovative Vet Clinic model, strong founding team, and perfect timing in a rapidly growing market, Dr. Doodley is well-positioned to become the leader in India's pet healthcare space. We're excited to be part of this journey as they transform pet healthcare, one home visit at a time.