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Investment Thesis
25% of Indian men face sexual dysfunction and less than 1% have access to proper care. In the absence of dedicated medical infrastructure for sexual health conditions, patients often find themselves seeking treatment from unqualified practitioners (quacks).
The Opportunity
The male reproductive health market in India, particularly focused on sexual dysfunction and infertility issues, is driven by a critical yet underserved need. With cultural stigma preventing open discussions and limited access to qualified healthcare professionals, millions of men suffer in silence or fall prey to unqualified practitioners.
The statistics speak volumes:
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Around 120 million men suffer from sexual dysfunction in India
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14 million men are affected by male infertility
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70% of all sexual dysfunction patients turn to unqualified practitioners
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Only 1% of affected men have access to proper care
While urban centers have seen the emergence of men's wellness brands, the vast majority of India's population in tier-2 cities and rural areas remains largely overlooked. This creates an enormous opportunity for a solution that bridges the accessibility gap while addressing the cultural and linguistic barriers that prevent men from seeking proper medical care.
The Solution
Raaz is revolutionizing how male reproductive health issues are addressed in non-metropolitan India through their mobile-first platform. Their WhatsApp-based solution provides discreet, effective, and affordable healthcare access in vernacular languages, meeting patients where they are most comfortable.
At the core of Raaz's innovation is their end-to-end care model that includes:
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Free doctor consultations for married men and nominal fees for unmarried men
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Customized treatment plans combining medication and lifestyle changes
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Discrete doorstep delivery with flexible payment options
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Post-treatment follow-ups and continuous care support
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Exercise videos and lifestyle modification guidance through WhatsApp
Founders
The story of Raaz's founding exemplifies how personal experiences and professional expertise can combine to address critical healthcare gaps. The journey began when Akash Kumar, an IIT Madras graduate with extensive experience in building products for tier-2+ India, met Dr. Harshit Kukreja through the Takshashila foundation's public policy discussions.
A traumatic incident from Dr. Harshit's medical career – where a farmer attempted suicide due to untreated sexual disorders and financial exploitation by local quacks – became the catalyst for their mission. This led them to conduct a two-month field study in Bihar, engaging directly with men from diverse backgrounds to understand their health challenges.
The founders' complementary expertise creates a powerful foundation:
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Akash Kumar brings deep understanding of technology and product development for non-metropolitan India, having worked with startups serving rural communities
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Dr. Harshit Kukreja contributes extensive medical expertise and experience in rural health initiatives, along with crucial policy-making background
Verdict
Campus Fund takes pride in backing entrepreneurs who transform critical healthcare challenges into scalable opportunities. Raaz stands at the forefront of revolutionizing how India's non-metropolitan population accesses reproductive healthcare. Through their innovative WhatsApp-first platform and vernacular approach, they're not just building a company – they're pioneering a new healthcare paradigm that could impact millions of lives. The future of accessible healthcare is being written in local languages, one consultation at a time, and Raaz is leading this vital transformation.
FOUNDERS

DEAL TEAM

MEDIA

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